PF Flyers Shoe Release | Baseballism
// Overview
In collaboration with PF Flyers - the iconic shoe company with its origins from its role in the legendary baseball movie, The Sandlot - we created a collection in the theme of the main character from the movie, Benny "The Jet" Rodriguez. The launch campaign embodied an element of the 1960's, splashed with modern flair. I was able to not only find two models that resembled the movie characters but also a Mastiff dog that could have played "The Beast" on the silver screen. If only we had a Babe Ruth-signed baseball. You know, the Great Bambino.
