Projects Index

For Baseballism, I developed a distinct style and look for the Western-inspired collection. The dramatic colors, lighting, and mood gave the collection a distinct look that set it apart from the typical horse-corral photoshoots found in similar releases from other brands in the same baseball market. The launch included product photography, lifestyle photography, and video assets.

In collaboration with PF Flyers - the iconic shoe company with its origins from its role in the legendary baseball movie, The Sandlot - we created a collection in the theme of the main character from the movie, Benny "The Jet" Rodriguez. The launch campaign embodied an element of the 1960's, splashed with modern flair. I was able to not only find two models that resembled the movie characters but also a Mastiff dog that could have played "The Beast" on the silver screen. If only we had a Babe Ruth-signed baseball. You know, the Great Bambino.

For Baseballism, in our first major launch with the successful baseball influencers, The Bat Bros, we fought through a tight release schedule and subpar weather conditions to produce one of the top campaigns of my time at Baseballism. Will and Cam brought such a hearty "can-do" attitude to an outdoor, wet winter photoshoot that was enstiled in the gritty high-contrast imagery we captured. The launch included product photography (5 products), lifestyle imagery, and leveraging captured video with their own social media highlights to create a campaign that resonated with their following.

For Baseballism, we took the player from the ball diamond to the hunting grounds. Launched during our '26 holiday campaign, the collection stayed classy but was influenced by the fabric's recognizable hunting pattern. All product photos, lifestyle images, and video assets were captured in a studio setting to maintain brand image while distinguishing us from the competition's "in-the-woods"- style shoots.

For Baseballism, we were driven to create a campaign that was as unique and eye-catching as the Glove Leather bag it represented. The Cyndi bag was launched under license with MLB, allowing it to be customized to feature your favorite team. The studio provided the perfect space to create a set with a pop of color in which to feature the bag with our model.

For Baseballism, I directed and shot the photos and video for the “Stay Humble. Drop Bombs.” release. The challenge was trying to capture imagery that was gritty, high-contrast, and spoke to our baseball-playing audience. Using remote flashes and lighting during the diminishing small window of a summer sunset, I captured just that. While at Baseballism, this imagery was one of our most successful campaigns when used to drive engagement.

The campaign for the Flagman Windbreaker for Baseballism presented new challenges and opportunities. The main goal was to capture the windbreaker battling the elements in a controlled lighting setting, so the fabric and details could be featured. Under a tight schedule, I designed a functional wet studio to simulate rainy conditions for the shoot. The results were better than we hoped. Bring on the rain.

The G-Shock x Baseballism watch release was one of our biggest brand collaborations to date. This one-of-a-kind timepiece was designed to represent the brand and baseball through its colors, branding, and subtle scorebook pattern. To match the watch's premium quality, high-end macro imagery technology was used to capture dynamic, close-up shots of the watch and its features. The campaign assets were used by both Baseballism and G-Shock throughout their social media profiles.

Content creation for a snowboarder magazine meant chasing riders, snow, and the stoke. Through the lens of capturing the essence of snowboarding in Jackson, always led to big opportunities and fostered friendships. From the high energy nights with young groms at the weekly rail jam, to spectacular frigid mornings running follow-cam with a small crew of riders, the content I produced, edited, and posted for JHSM has become some of the most meaningful in my career.

A passion for snowboarding and providing a cornerstone magazine for our friends and fellow knuckle-draggers drove the creation of multiple annual editions of the Jackson Hole Snowboarder Magazine. I developed article layouts, advertising, and produced photography and words for the publication.Through these pages we amplified the collective voices of the shredders of the community, brought light to provoking topics, and kept the stoke alive. #LongLiveSnowboarding

Teton County had a problem. Every fall, native neighborhood fruiting trees would shed their fruit, thus attracting bears and other wildlife into the community. The solution? Cider. Incredibly varied and delicious cider. Ian McGregor & Orion Bellorado crafted a business model to harvest, ferment, and bottle their Farmstead Cider, but they needed a brand and website infrastructure to do so. From the roots up (see what I did there), we crafted an encompassing brand, including a website built around cider, education, and the systems for the community to register their fruiting trees for harvest. The business grew, and trips to capture the harvest and bottling processes for use in marketing and social media followed. Check them out at FarmsteadWyo.com